Why and How should I #orderdirect?
The balance in the F&B industry is dangerously lopsided towards aggregators. On each order placed by a customer through Swiggy or Zomato, a restaurant loses up to 25% of revenue in commission fees while also not retaining any ownership of customer data.
Our sincere hope is that our initiatives will play an important role in helping restore the balance in this harmful balance in the industry.
Watch Karan Chechani, my co-founder and CMO at Thrive deliver the complete announcement here: https://youtu.be/zfCdDqXj1Bg
Thrive Direct is an initiative to help restaurants through the lockdown and beyond.
At Thrive, we’ve always focussed on creating value for our customers i.e. restaurants & restaurant owners. And in a bid to promote #orderdirect we’ve launched Thrive Direct India’s first website where customers can order directly from their favourite restaurants. Find food on thrivenow.in/order
Not only this, but we’ve also launched India’s first self-serve platform that will allow restaurants pan-India to setup their direct ordering websites in less than 5 minutes. Sign-up on thrivenow.in/signup
About Thrive
Thrive is a direct delivery platform for restaurants. Thrive’s solution allows restaurants to share their digital ordering links with their customers to order from Instagram, Facebook, WhatsApp, and SMS in a few clicks.
We launched a beta in July 2020 and opened to the public in August 2020. Since then over 1700 restaurants have set up their direct delivery platforms via Thrive and we’ve helped them save over 1.5 crore rupees in commission fees that they would’ve otherwise paid to Zomato & Swiggy. These savings have helped restaurants pan-India survive and thrive through the pandemic. Restaurants like Americano, Izumi, The Table, Magnolia Bakery, Natural Ice Creams, Apsara Ice Creams, The Bombay Canteen, O Pedro, Mozza, and many more trust us to power their restaurant’s delivery platform.
Not only this, but we’ve also launched India’s first self-serve platform that will allow restaurants pan-India to setup their direct ordering websites in less than 5 minutes. Sign-up on thrivenow.in/signup
What does the future hold?
In the coming year, we want to empower 10,000 restaurants to reduce their dependency on aggregators and survive and thrive. Our focus is clear, we get restaurants, we understand the challenges they face, and want to
unlock the solutions to these challenges using technology. Borrowing a quote from Megan Murphy and Alex Jost of Hotjar, which seems to apply to Thrive’s journey with restaurants:
If you’re serious about cooking, you don’t want a swiss army knife in
your kitchen. You want a proper set of kitchen knives.
The same principle applies to software tools, and how we’re thinking about building Thrive.We’re building out the sharpest set of kitchen knives for our restaurant partners.
Written by Karan Chechani
